Four most popular luxury brands in the world.

Ubuy, an international shopping platform for luxury goods, released a new study that placed Louis Vuitton as the most popular luxury brand in the world based on five different metrics.Chanel and Dior trailed closely behind, with Kering’s Gucci wedged in between.

Louis_Vuitton

Louis Vuitton

With an A-list client roster as long as its illustrious history, Louis Vuitton is synonymous with affluence. Renowned for its high-end leather goods and ready-to-wear collections, LV attracts the most global monthly searches (8.3 million) and website visits (15.5 million) than any other brand. In 2022 alone, Louis Vuitton did over US$18.6 billion in sales.

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Dior

Dior

The world’s second most popular luxury brand is Dior. This icon of the industry attracts fashionistas with its haute couture creations as well as a wide product range including accessories, fragrances and cosmetics. Dior recorded the highest revenue of any luxury fashion brand, raking in a cool US$74.6 billion last year.

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Gucci

Gucci

Father, son and House of Gucci – discerning shoppers swear by this Italian legacy brand. As the world’s third most popular brand, Gucci continues to captivate consumers as demonstrated by the company’s consistently high search volume of almost 4.7 million monthly searches – the second-highest of luxury brands, just after LV.

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Chanel

Chanel

With an A-list client roster as long as its illustrious history, Louis Vuitton is synonymous with affluence. Renowned for its high-end leather goods and ready-to-wear collections, LV attracts the most global monthly searches (8.3 million) and website visits (15.5 million) than any other brand. In 2022 alone, Louis Vuitton did over US$18.6 billion in sales.

Learn more